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Act-On Software

Better Click and Open Rates Through Engagement Segmentation

Create segments for your most and least engaged prospects to optimize your open rates and reduce spam complaints.

Segmenting your data is always important because it allows you to target the right people. But segmenting based on engagement is even more important for maintaining a good sender reputation.

In our guide, you'll learn how to define what "engagement" means for your email marketing strategy, then use Act-On to segment and target your most engaged prospects for better email delivery.

Read the Guide

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