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Act-On Software

Email Address is Opt-ed out Daily – Not by Email Owner

AUDIENCE: Administrators, Marketing Users, IT Team
OBJECTIVES: Learn possible ways an email address can be erroneously added to the opt-out list

When an email address continually opts out, and not by the owner of the email address, there are a couple possible reasons:
  • The corporate email scanner is scanning the message and clicking on the links in the email to validate that they are not harmful to the company or the recipient.
  • The end user forwarded the email message to additional recipients who are clicking on the link and opting out as the initial recipient.
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