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Act-On Software

Whitepaper - DKIM, SPF, and DMARC Authentication

AUDIENCE: Administrators, Marketing Users

Internet service providers (ISPs) are vigilant against spam, phishing schemes, and other types of fraudulent email activities aimed at email subscribers. All ISPs subscribe to one or more authentication methods, in the effort to demonstrate a way to authenticate that emails senders are who they say they are.

It’s important for you, as an email sender, to adopt authentication. Publishing an authentication record is the first step to establishing brand reputation within the receiver community.

Adopting authentication is an industry best practice and an acknowledged method for receivers to trust your email. It also helps strengthen the overall email ecosystem.

To learn more, download the white paper below.



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