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Act-On Software

Social Media Guide

Email and social media can be a powerful combination. In order to really get the most value out of both channels, it’s important to look at them as complementary elements that speak to each other, creating a whole picture that’s greater than the sum of its parts.

Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media.

Set up your Twitter handlers, personal or group LinkedIn accounts, and personal Facebook accounts.

  1. Click on Setting > Connectors.
  2. Select Social.
  3. Follow the prompts for the social accounts you would like to connect.

URL Shorteners can also be integrated with Act-On. Bit.ly and Google URL Shortener are used to automatically shorten the Public URL for your Act-On Landing Pages and Act-On Forms when posting these marketing assets through Social Publish or the Twitter Dashboard.

  1. Click Settings > Connectors.
  2. Click URL Shorteners.
  3. Click Bitly or Google URL Shortener.
  4. Click Connect.
  5. Enter the appropriate user information.

Any Act-On landing page can be posted directly to your LinkedIn, Facebook, and Twitter accounts to allow you to market to individuals who may not be a part of your lists.

  1. Click on Content > Landing Pages.
  2. Hover over the landing page, and click on the drop-down arrow.
  3. Click Publish to Social Media.
  4. Select the desired social media outlets and the specific accounts you want to publish to.
  5. Enter the message you would like to publish with your landing page link.
  6. Choose which of your landing page URLs you would like to associate with visits generated by this broadcast.
  7. Choose to Publish Now or Publish At The Following Time.
  8. Click Next.
  9. Select Publish.

Broadcasting your content in social is just the beginning! Use Twitter to find potential prospects you can engage with one-on-one.

  1. Click Add under Search Terms.
  2. Enter a Name.
  3. Enter the Search Terms you wish to use. Follow the examples provided in the pop-up.
  4. Click Save.
  5. Hover over the Search Terms to change it or remove it.
  1. Click Add Tweet Templates.
  2. Enter a Template Name.
  3. Enter the Template Text you wish to use. Remember to stay under 140 total characters.
  4. Click the buttons to the right to insert hyperlinks to any of your Act-On templates, forms, or landing pages.
  5. Click Save.
  6. Hover over the Tweet Templates to change it or remove it.

Now that you've set up the Twitter Prospector to find individuals according to your search terms, you can scan through the tweets returned by your search and find prospects that look like good candidates for you. Hover over any tweet and select either Add to Inbox or Tweet Now to begin interacting with the prospect.

Clicking Add to Inbox marks the tweet for future follow-up. All marked tweets appear in your Inbox area, along with any replies to your tweets. You might mark a tweet for follow-up if the tweeter seems to be a particularly good prospect you'd like to track, or if you'd like to respond later.

Tweet Now allows you to respond to a prospect's tweet immediately.

Measure your online and social presence and success! View the Competitors dashboard to monitor successes and uncover your opportunities.

  1. Click on Inbound > Competitors.
  2. Click Setup in the header menu.
  3. Click Add Competitor.
  4. Enter your company website URL, click Submit.
  5. Once Act-On pulls your information, a new window will open that shows your company name, website URL, blog URL, Twitter username, Facebook username, LinkedIn username or ID, Google+ ID, and YouTube username.
  6. If the information could not be detected or Act-On guessed incorrectly, enter the correct values in each field and click Submit.
  1. Click on Inbound > Competitors.
  2. Click Setup in the header menu.
  3. Click Add Competitor.
  4. Enter your competitors website URL, click Submit.
  5. Once Act-On pulls your competitors information, a new window will open that shows your competitor name, website URL, blog URL, Twitter username, Facebook username, LinkedIn username or ID, Google+ ID, and YouTube username.
  6. If the information could not be detected or Act-On guessed incorrectly, enter the correct values in each field and click Submit.
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