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Act-On Software

Measure and Manage Recipient Engagement

AUDIENCE: Administrators, Marketing Users

Deliverability used to be all about sender reputation. Today, engagement is the most important factor for determining whether your email gets delivered to the inbox – or not.

So it’s crucial to keep track of engagement metrics to ensure the best possible deliverability for your email marketing campaigns. It is easy to identify your engaged recipients within Act-On by reviewing this guide: How to Define a Query “Behavioral” Segment.

To learn more, download the white paper below.

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